My dog Missy, began eating and chasing GOOFBALLS 5yrs ago. If I run out, I can't go home until I find them regardless the weather, how many places I have to go, no-matter if I have money, no matter what. And the red in the middle that her old teeth can't get to, I soak in warm water, and put on top of her food! So, she has Dingo's all day, everyday!!!